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The Mistake That Cost Me Almost 80% of My Blog's Traffic

· 3 min read

This mistake cost me almost 80% traffic of my first successful Tech Blog.

In yesterday's post, I wrote how I grew TechYorker's traffic from 0 to 170k page views within four months (November 2018 to March 2019) of starting the project. You guys showed massive support for it. Thanks to all of you.

In today's post, I will share the mistake that cost me all the success I had gained initially.

I was thrilled with the initial success, but things started crumbling the next month. From 170k page views in March 2019, my traffic dropped to 64k views in April and then 33k in May.

These sudden drops in traffic numbers indicated I had done something wrong with the Blog.

I didn't have much idea, but I started looking at the things that may go wrong. Within a week of research, I find out the reason. It was publishing duplicate content.

Now, after five years in the industry, I know about plagiarised content, but to be very honest, at that time, I wasn't aware of it.

Now let's come to the exact mistake that I made.

Remember, in yesterday's post, I mentioned I was publishing written comparisons of two mobile processors.

What I was actually doing wrong was suppose I compared X SoC with Y SoC. In it, I used to write the information unique for both X and Y. But when I had to compare X with a new Z SoC. I used to copy all the information for X and only write unique info for Z.

After a time, I had info for all the SoCs, so whenever I had to create a new comparison, I copied the content from previously published posts and created a new comparison. I was taking this shortcut to publish more and more content.

I used to think I can't copy from other Blogs but can copy from my content.

I was very new to publishing, and this was the blunder that I made.

It cost me all the success I had gained; by October 2019, my traffic went down as low as 20k page views. ☹️

If you have just started Blogging, you can learn from my mistake, so you don't lose your Blog's traffic. Never publish plagiarised content; otherwise, you may experience something similar to what I did.

That's it for this post. I hope you learned some valuable lessons from it.

In upcoming posts, I will share how I revived my Blog again and got over 700k page views in a month. So, please stay tuned for that. Thanks!