What Led Me to Start a Tech Media Business

What led me to start a Tech media business.

In yesterday's post, I discussed all the challenges I faced while starting a YouTube channel in 2017.

I ended the post by saying the biggest hurdle comes in the form of getting approved for the YouTube Partner Program. In today's post, I will discuss exactly what was going wrong with YouTube monetization.

If you have been following YouTube Partner Program, you may already know how it went through some major changes in both 2017 and 2018. It affected me a lot as an absolute beginner creator.

Before 2017, every newly created YouTube channel was monetized from day one. When I first tried YouTube in 2015, my channel got monetized the same day. But as you guys know, I deleted everything as my studies were going on.

When I made a return in 2017, YouTube had set criteria for getting into its Partner Program. The requirements were to get 10000-lifetime views; only then a creator can apply for monetization.

It was achievable by creating some good videos. When I started creating Tech videos, my goal was to reach 10000-lifetime views so I could get into YouTube Partner Program.

I created some 30 videos, reached that mark, and applied for monetization. Days passed, but I didn't receive any response. I was worried about why I was not receiving a response.

After the wait of a few months, YouTube comes with new criteria. Now to get into the Partner Program, every new channel was required to have a minimum of 1000 subscribers and 4000 hours of watch time.

When I first saw these numbers, I was like, what. How can YouTube change it again? I was about to quit creating YouTube videos thinking. It is something very tough to achieve. But Instead of quitting, I took it as a challenge.

I started creating more videos on trending Tech topics. By 1 October 2018, 12 months later, and after creating over 100 videos, I reached that mark of 1000 subscribers and 4000 hours of watch time.

I applied for monetization and started waiting for the YouTube team to respond. Almost after one month of waiting, YouTube sent me an email on 1 November saying, "Congratulations -- you've been approved to join the YouTube Partner Program!"

While all this was happening, I was also trying out Blogging. The script I was writing for YouTube videos ended up getting posted as articles on my Blog. Other than that, I also purchased a few domains in the health niche to try my hands there.

Although none of my blogs gave any results, I find it more convenient than YouTube as I didn't have to write the script, shoot videos, or edit and upload them. That seems like too much work. Also, the consistent changes in the YouTube Partner program were a headache.

It all led me to make a strong decision in October 2018 which eventually took me to start my Tech media business TechYorker. In tomorrow's post, I will share the story behind quitting my creator journey and starting a media business.

Thanks for reading this one, and have a great day ahead!