How My Expired Domain Site Performed With Google Updates in 2022

In yesterday's post, I shared how I started a Tech website on an expired domain in October 2021 and grew it to 100k page views by May 2022. In today's post, I will write about how the site performed with several Google updates released throughout 2022 and how's it performing now.

The project was going up and up right from the beginning until 25 May 2022, when Google released a core update. The day update was released site showed the signal of traffic drop. On the 25th, It received 4026 visitors; on 29 May, it dropped to 1858 visitors. It was a drop of more than 50%. Then it improved a bit to around 2-2.5k users.

The graph was flat for the entire month of June, and daily visitors remained the same at 2-2.5k. So from 80k visitors in May, the overall traffic dropped to 62k in June 2022.

In July, the traffic grew a bit due to increased searches for some of the articles we had published. Overall, the visitor count was 66k. It was a sign that the site was recovering from the May core update.

Throughout August 2022, the traffic remained consistent, with around 2-2.5k visits per day. The complete month number was 69k visitors.

At the end of August 2022, Google released its helpful content update. I was confident it should not affect the site because the content was very high quality, but I was wrong. The content update hit the site hard.

From the 2-2.5k visitors per day level, the site dropped to just 900-1k visitors per day. Almost the traffic dropped by 50%. Everything was perfect on the site, but Google somehow found the content not to be so helpful.

One more reason for this sudden decrease maybe not being so active. Due to some personal reasons, no new articles were published in August. But I don't think there is anything wrong with it. Anyways, the overall traffic of September was 35k visitors.

Despite the drop, I resumed publishing new articles in September, but things worsened in October. On some days, it even dropped to 566 visitors. Due to this performance, the traffic dropped to 25k visitors in October.

But I didn't stop publishing articles. In November, the sign showed a nominal growth; from 25k monthly visits, the traffic increased to 28k visits.

Again, with consistent effort, the traffic increased slightly in December. It grew to 31k users. In the current month (January), it is around 26k visitors in the first 24 days.

Although there is a slight increase in traffic from an all-time low in October, it is mainly due to loads of published content. The published articles are not ranking as earlier, but I am very hopeful that things will change on this project.

I will continue the effort until it starts ranking as earlier again. Let's see how things go. I will write a new update post when it happens.

That's it for this post. In tomorrow's post, I will write about how I started an IFSC Code Finder website on an expired domain. And also, if it is a good idea to start an IFSC Code Finder website. So please stay tuned for that.

Thanks!